AWS Partner Paths’ Rapid Expansion
At last year’s re:Invent, AWS unveiled its Partner Paths program with five paths, including hardware, software, training, distributor and services.
“We got feedback from our partners saying that it was complex to deal with us,” AWS’ Ruba Borno said. They didn’t know how to navigate the partner programs, which ones applied to them. So we established these partner paths tied to their business models. Since then, we’ve had over 100,000 enrollments in Partner Paths. So that’s a key milestone on something that we announced last year. We’ve seen a tremendous uptick in that, and we would love to see more and more partners enroll in the Partner Paths.”