Focused on Co-Selling with Partners

AWS is focused on co-selling with its partners and the various vehicles that it’s using for that, Borno said.

“I touched on AWS Marketplace, but we have seen a lot of great progress in our ability for our field to connect with our partners, to support customers and expand co-selling,” she said. “We have a program called ISV Accelerate for ISV partners where we compensate our field for selling non-AWS solutions, but they’re built on AWS. So they’re not AWS services, rather built on AWS. Companies like Snowflake, Databricks, Confluent … we have really great progress on joint cross-selling with them, and that’s something that we will continue to invest in with our partners.”

Borno also announced the preview of AWS Marketplace Data Visualization Dashboards. It’s aimed at helping partners to more easily visualize and grow their businesses. She also announced the general ability of AWS Marketplace Vendor Insights. It’s aimed at simplifying software risk assessments and increasing buyer confidence.