Standardization

He also said Smart Tech works to standardized many of the technologies it sells. That means getting into a habit of selling technologies they’ve grown accustomed to managing and that have proven to work well. For example, it makes more sense to stick with Dell and HP as computer vendors than deviating to a different provider. He compared this approach to Southwest’s strategy of only operating Boeing 737 airplanes.

“We’d rather you’d work with Dell because we know if something breaks, there’s an enterprise level of standard that those machines don’t change very often. So we’re able to standardize an office, and that’s key,” Bartok.