It's About Informing – Channel Futures

It’s About Informing

Written by Buffy Naylor
March 16, 2023

Anurag Agrawal
Founder & Chief Global Analyst
Techaisle

“I think the dictionary definition of ‘influence’ is about changing character or behavior. The way I see it, influence is about informing the channel partner community and the vendor partner community as to how technology is reshaping their business models. I look at myself as more of an informer or advisor changing the behavior and the character of an organization of the technology landscape.”

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Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.