Not a Breeze for SMBs

Written by Allison Francis
January 1, 1970

There are a few crossovers and tie-ins here from other themes, but this is ultimately focused on how certain predictions will directly affect SMB shops and customers. As they look to grow and scale, there are practicalities that these shops must face.

“I believe 2023 will be a challenging year for smaller MSPs. Already facing headwinds from the M&A movement in the space, and the reduction of benefits to smaller MSPs from vendors like Microsoft, small MSPs will be challenged by a difficult economic year for small business in general with the recession. MSPs need to prepare for loss of customers from the possible recession and/or M&A. Small MSPs and small businesses may struggle while the larger businesses continue to grab market share.” —James Lapointe, president, Colden Company

“Security, particularly for the SMB market, will still be chaos, with a disconnect between need/risk, perception, solutions, and willingness to pay for additional security services.” —Allen Falcon, CEO, Cumulus Global

“Specific to security, companies will continue to educate employees while ensuring their training and networks are up to date. As businesses saw in 2022, attacks and breaches won’t be limited to large organizations and enterprises. In the year ahead, many SMBs will feel the effects of cyberthreats. To combat this growing threat, more businesses will purchase cybersecurity insurance. More companies will deploy employee education to ensure their eligibility and that their teams are focused on security.” —Lauren Wickstead, CMO, TPx

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Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.