#9: Channel Futures’ 2023 TA (Agent) Outlook
Earlier we mentioned our series of industry forecasts for 2023. The hottest among them was our look at the year ahead through the eyes of the technology advisor (agent).
Perhaps the biggest issue to eyeball in the year ahead is the approach vendors might take in how they use their marketing development funds (MDF). Are swag bags and free rounds of golf the best use of their dollars?
We break that and many more predictions down in this article.
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