Google Cloud Making ‘Significant’ Partner Investments

Touting the growth of Google Cloud’s partner incentives and investments (those “grew by more than 50% in 2022,” Ichhpurani said), the company will “continue to reward partners” in 2023.

That’s to be expected, especially from a self-dubbed “partner-led” vendor. But here are the areas where Google Cloud says it is making “significant investments” in new resources, programs and tools to help partners expand their businesses and bring more revenue to Google Cloud:

•        Account-specific bootcamps for sharing best practices.

•        A new knowledge base and support desk where partners get help with technical issues.

•        New “services assurances” tools “so partners know that Google Cloud’s experts are on-deck to help make their projects a success,” Ichhpurani wrote. Those new resources include internal methodologies, best practices and run books “externalized for our partners,” Ichhpurani told Channel Futures. If a partner wants to use its own tools, Google Cloud will audit those to ensure they meet the company’s specifications. “We’re pretty flexible,” Ichhpurani said.

•        Expansion of the Delivery Readiness Index. This resource evaluates partners’ combined levels of certification so they can “assess their delivery readiness and assure customers they have the most delivery-ready for a specific implementation,” Ichhpurani said.