Craig Patterson, Aryaka
Craig Patterson is channel chief and vice president of sales for the Americas for Aryaka Networks. He leads all strategy for sales and revenue within Aryaka’s Global Indirect Program and is responsible for the go-to-market strategies within the agent, strategic alliance and & reseller channels.
Last year Patterson created Aryaka’s new channel program Accelerate. The program’s strategy focuses on all routes to market within the channel including agents, resellers, VARs, MSP, marketplaces and technology alliances. He also changed Aryaka’s go-to-market strategy to a channel-led one. The entire company is now focused on being a channel -centric company dedicated to helping partners grow their business.
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