Liferay

 “The past two years have seen dramatic changes in what customers expect,” said Nick Ward, alliances manager at Liferay UKI.

“Initially businesses had to rapidly accelerate their digital transformation initiatives, throwing them out of long-established comfort zones. That sense of discomfort has only been exacerbated by increases in cybercrime throughout the pandemic and the more recent supply chain issues.”

Ward said it’s critical that partners provide their customers with solutions that help meet these needs.

“Whereas they would once have simply been able to sell off-the-shelf solutions, they now need to be proactive and tell customers about problems they might experience before the business itself identifies them. In order for them to do so effectively, they need to work with solution providers that are forward-looking and understand how the channel is evolving.”