Moser Consulting’s Casey Martin: “I think it’s really important to be a trusted advisor. Customers are going to cut checks regardless – it could go to you, it could go to someone else. Wherever they see the value, money is never a problem. So, being that trusted advisor is important. It means two things. It’s telling them, “this is my specialty, this what I’m good at,” but it’s also referring them to others when they need something you’re not necessarily good at. That’s being a good partner.”
Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.
