The multi-trillion-dollar supply chain crisis that ensued because of the pandemic has caused chaos that may last well into 2023, say experts. China’s lockdowns in response to COVID-19 have caused port congestion, further disrupting the supply chain. This is compounded by the fact that global supply chains were having difficulties prior to the pandemic, say analysts.

DTEN’s Nia Celestin

However, channel firms have acted. DTEN, which makes all-in-one collaboration and video conferencing solutions for desktops and conference rooms, including devices designed for the hybrid workplace, is one such company. Its customers include the U.S. Department of Justice, Fujitsu, Palo Alto Networks and the University of Southern California, to name a few. DTEN, which still considers itself a startup, put policies in place prior to the pandemic-fueled supply chain crisis to stymie any trade issues that might occur. Its strategy worked, says Nia Celestin, the company’s head of marketing.

Celestin sat down with Channel Futures to discuss (see slideshow above) how DTEN moved products around the globe in a timely fashion to meet customers’ demands. As Celestin says, the startup experienced no significant manufacturing or shipping delays in the last two years. What have DTEN executives accomplished that so many companies could not?