Customer Trends

Marsh said customers are more and more looking for flexibility and simplicity in the way they purchase technology.

And for most of them, she said digital transformation plans have accelerated as a result of the pandemic.

“So many companies had to get their employees home. It accelerated the migration to the cloud for many companies and governments,” she said. “With the acceleration of business transformation, customers are looking for simplicity to make that happen. How can you make it happen quickly and easily, and with little resources on their side?” 

She said channel partners play a key role in bringing the simplicity and flexibility.

“Enabling partners who are experts in this space, but who are also really agile in helping to deploy unique solutions and innovate and stay ahead of the curve has really been critical for us in meeting customers of all sizes and all industries,” Marsh said.