Marketplaces Will Provide New Streams of Channel Revenue
The number of B2B marketplaces has exploded over the past few years. Indeed, Canalys has said that these marketplaces will become critical distribution channels in the future.
The likes of Adobe, Azure, Salesforce, AWS and Oracle Cloud Marketplace currently dominate the industry.
“Marketplaces will grow more important to enterprises in 2023 as they embrace the ‘one-stop-shop’ approach to application deployment. The ‘marketplace-as-a-channel’ strategy will provide a one-stop-shop approach for companies overwhelmed by the complexity of their tech stacks. While technology providers will look to marketplaces to increase channel revenue, the growing popularity of marketplaces will provide development agencies with additional opportunities to partner with companies to create and execute their channel strategy properly. – Kirk Horton, VP of channel & partners, Netacea
