7. Kobi Elbaz, HP

HP held its annual partner roadshow, HP Amplify Executive Forum, this week, introducing a series of new partner benefits around collaboration, training and community engagement. The company announced the updates to the Amplify Partner Program at the vendor’s annual partner roadshow, HP Amplify Executive Forum, on Thursday.

The face-to-face event was HP’s first in three years. The roadshow opened in Palo Alto, California, with events scheduled for Dubai and Amsterdam.

Kobi Elbaz is general manager of HP’s global channel organization. Elbaz made waves when he told the audience that partners that leverage actionable intelligence experience faster growth versus those that don’t.

“All the studies show that channel partners that put data-driven decisions in front of the customer first, increases conversion. Second, it increases customer satisfaction,” he said.

To learn more from HP Amplify Executive Forum, read Christine Horton’s reporting here.