7. Focus on ‘Earning’ Referrals
"Earning" referrals requires MSPs to devote the necessary time and resources to build long-lasting partnerships with customers. But MSPs that focus on the customer journey can ensure each customer receives dependable support. And after this partnership is in place, an MSP can earn referrals by asking a customer for endorsements, testimonials or case studies that highlight how this service provider fulfilled a customer's IT needs.
"Earning" referrals requires MSPs to devote the necessary time and resources to build long-lasting partnerships with customers. But MSPs that focus on the customer journey can ensure each customer receives dependable support. And after this partnership is in place, an MSP can earn referrals by asking a customer for endorsements, testimonials or case studies that highlight how this service provider fulfilled a customer's IT needs.
