Apex

CF: Apex was a major launch for Dell last year. Can you provide any updates on that business? Any feedback from partners or areas for improvement?

RD: “Apex builds on our decades-long history of delivering on-demand IT. We’ve seen increased interest in on-demand consumption models. Apex helps partners provide simplified cloud experiences across their customers cloud, edge and data center environments. With the consumption flexibility your customers need to innovate, you can better serve your customers how and where they need it – on-premises, adjacent to public cloud, or in it.

“All Dell Technologies partners can consume Apex offers as an end user for their own internal IT usage, or host dedicated workloads on behalf of their customers with turnkey offers. Apex provides our partners with additional opportunities to provide value by helping customers unlock the full value of their Apex installations and provide a better-together outcome. Services like last-mile customization, residencies, data migration, application services  and hybrid cloud extensions from a customer location to a partner data center are a few examples of how partners can position themselves for success with Apex.”