Aryaka’s Craig Patterson

Craig Patterson is channel chief and vice president of sales, Americas, at Aryaka.

“The [recent] investment validates and fuels the channel model for technology services,” Patterson said. “More and more business customers are buying technology services from third-party trusted advisers, which aligns with Aryaka’s 100% channel-led strategy.”

This monetary environment has given rise to “super agents,” or agents coming together to earn a private equity investment.

“The emergence of super agents is a positive for the industry in general by consolidating subagents into more strategic organizations and giving subagents an opportunity to participate in equity and upside,” Patterson added. “That said, the super agents that are acquiring subagents face challenges themselves. A lot of subagents are lone wolves who are used to working on their own. It will be hard to pull dozens of subagents together to form a corporate structure wherein they all operate from the same playbook. Going forward, I think you will see a few super agents emerge by acquiring subagents, but there will be challenges in consolidating those subagents under one corporate umbrella.”