#7. Delinea’s Chris Smith

Good things come to those who wait.

For a year.

That’s how long it took for the unveiling of ThycoticCentrify’s new brand. ThycoticCentrify, which formed when TPG Capital acquired Thycotic and Centrify in 2021, has rebranded as Delinea.  

Chris Smith, the company’s chief marketing officer, made Channel People Making Waves this week for his passion for the new Delinea brand.

“After the merger last year, we saw an opportunity to rebrand with a name that the combined company could conceive, own and grow as our new identity emerged,” he said.

“Many people have emotional ties to the legacy brands. However, the company is confident its customers, partners and employees will be passionate about our new brand and identity.”

Read more about how the company has set its sights on creating a dynamic security platform.