Less Cold-calling, More Relationships
Jay Morris currently runs the advisory firm MOReCOMM Voice and Data Solutions, but he has spent much of his career working on the vendor side and in channel management roles.
Morris helped land many large deals, but he notes that he never accomplished those through cold-calling. It always came through existing relationships.
“The one thing I always learned, which I don’t think most adhere to is: stop trying to sell deals to 1,000 subs, 500 subs, 100 subs. You can’t do it; you’ll never be successful.”
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