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 Channel Futures


Years on the road

Formalizing the Unstoppable Domains Channel Program

  • Written by Craig Galbraith
  • February 14, 2022

Carter is working to create a formal Unstoppable Domains channel program. The company does have partners reselling its domains. It also does some work with ISVs, integrating apps “just like I would with AWS, an SAP app on top of AWS,” Carter said.

“It’s similar, but it’s a whole different world.”

How, then, do partners get in on Web 3.0 early?

“My vision right now is that we would first make it easier to partner,” Carter said. “Part of that ease would be [making] the user interface more self-service, so taking page out of AWS’ book.”

Unstoppable Domains has a sales engineering team that works directly with partners to help them integrate data. But that’s about as far as things go in terms of formality.

“Now, with three years under our belt, we would like to develop a formalized partner program to make it really clear what your choices are, the clear benefits and how to register,” Carter said.

She knows she needs to move quickly.

“Right now we’re serving hundreds and hundreds of partners but here very shortly it will be thousands and thousands.”

 

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Craig Galbraith

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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