https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2023 MSP 501 Application
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures


Sachin Gupta

6. Sachin Gupta

  • Written by Claudia Adrien
  • March 18, 2022

Sometimes you must be the bearer of bad news. Sachin Gupta, vice president and general manager at Google Cloud Infrastructure, made waves this week for publicly telling customers that there would be price changes at Google Cloud, with some caveats.

“The impact of the pricing changes depends on customers’ use cases and usage. While some customers may see an increase in their bills, we’re also introducing new options for some services to better align with usage, which could lower some customers’ bills. In fact, many customers will be able to adapt their portfolios and usage to decrease costs. We’re working directly with customers to help them understand which changes may impact them.”

To read more about these price changes, read Kelly Teal’s piece here.

 

 

Tags:

Claudia Adrien

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

Related Content

  • invest
    What to Do About Commissions? Agents Sound Off
  • Surprised Businessman
    Microsoft Partners Caught Off Guard by New Program, Scoring Requirements
  • New Business
    STG Launches Skyhigh Security, Final Piece of McAfee Enterprise Split
  • Advantage
    Park Place Technologies: Partners Will Benefit from Reliant Technology Acquisition

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

VMware Partner Connect Now in Full Swing Worldwide

March 20, 2023

The Gately Report: Huntress to Double Down on MSP Partner Investment

March 20, 2023

8 Channel People Making Waves This Week at T-Mobile, Kaseya, Google Cloud, Atlassian, More

March 17, 2023

Industry Perspectives

View all

10 Strategic Smart Enterprise Drivers for 2023

March 16, 2023

Does Your Company Have a Virtual Water Cooler?

March 13, 2023

How Hybrid Work Poses Major Cybersecurity Risks

March 1, 2023

Webinars

View all

Equipping the Hybrid Workforce: What It Takes to Execute

March 28, 2023

Give Customers the Power: How MSPs Can Leverage Cloud Choice

April 4, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Real-Life M&A: Advice for a Successful Channel Deal

Coffee with Craig and James Episode 120: Ronnell Richards

March 3, 2023

XDR Technology: Latest Breakthroughs, How to Talk to Customers

March 1, 2023

Coffee with Craig and James Episode 119: Alliance of Channel Women

February 22, 2023

Twitter

ChannelFutures

.@HPE acquiring @OpsRamp to add capabilities to @HPE_GreenLake. #cloud dlvr.it/SlCFz9

March 20, 2023
ChannelFutures

The relationship between technology advisor (agent) firms, technology service distributors (TSDs) and suppliers is… twitter.com/i/web/status/1…

March 20, 2023
ChannelFutures

.@citrix channel marketing exec Tricia Atkinson is joining @Equinix to lead global partner #marketing.… twitter.com/i/web/status/1…

March 20, 2023
ChannelFutures

.@bizITsolutions announced a partnership with New Charter Technologies. dlvr.it/SlBh09 https://t.co/xpqbQcKC6y

March 20, 2023
ChannelFutures

.@VMware has finalized #PartnerConnect and plans to keep it as-is (minus simplification changes) for years to come.… twitter.com/i/web/status/1…

March 20, 2023
ChannelFutures

Our latest #GatelyReport includes a Q&A with @HuntressLabs, massive ILS #databreach, new @SECGov cyber proposal,… twitter.com/i/web/status/1…

March 20, 2023
ChannelFutures

Channel people making waves include: @MikeSievert, @TheFredVoccola, @Ichhpurani, @mcannonbrookes, @scottfarkas… twitter.com/i/web/status/1…

March 17, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X