Schuster on the Channel’s Biggest Challenges in 2022
Channel partners face the same hurdles as everyone around them: seemingly nonstop inflation and unending supply chain hiccups, and more. Schuster has some predictions for other obstacles channel partners will have to overcome this year.
“We’re going to continue to figure out what it means to work in a hybrid workspace,” she said. “Customers … still may be hesitant to allow people to come on site to their buildings.”
That puts managed services providers, VARs, consultants, agents and other channel partners in the tough position of “continuing get better at remote selling,” Schuster said. “Engagement and support are, I think, big challenges the channel continues to face.”
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