‘Massive Opportunity Ahead’

Hogan mentioned to Channel Futures on July 13 that part of her plans as CRO include furthering SADA’s work with independent software vendors (ISVs). ISVs, of course, are a huge part of the cloud marketplace phenomenon. They’re the developers bringing capabilities to life. Knowing that, SADA recently kicked its Marketplace Integration Service into high gear, with former Googler Adam Massey at the helm. Hogan talked more about her intentions for the ISV community as she takes on the new CRO role at SADA.

“Marketplaces are in many ways a force and force multiplier. They’re changing the dynamics of resale and transactions, and they’re a force multiplier because they’re really creating what is the next level of capabilities — vendor-to-vendor, multivendor solutioning. With all of the ISVs that are now on the Google Marketplace … that opens a huge window of opportunity for SADA to expand its capabilities and really connect the ISVs to SADA services and capabilities, and to bring more holistic solutions. … I see that as nothing but massive opportunity ahead.”