6. Neil Medwed, Meriplex

What are characteristics of vendors that are valuable to partners? Flexibility? Creativity? Being direct and honest? It was a topic of discussion among participants of the MSP roundtable at the 2022 Channel Partners Conference & Expo this spring. 

Neil Medwed is executive director of strategic partnerships at Meriplex. He made waves at the roundtable for his take on relationship building. 

“Have those conversations with your customer base and your clients and say, ‘Hey, this is the situation; these are alternatives that we can do’ and let them make that choice. Many times they’re gonna say, ‘This is a business need that we have; we need to solve this business requirement.’ You can outright solve this business requirement, or do the good old Texas two-step and do it in parts, and then pivot down the road to something different as time goes on. Reality is reality. As long as you’re communicating those, the relationship will flourish.”

Read more from the roundtable here.