Mark Roberts, CMO, TPx

[Re: the fact that the majority of MSPs expect most of their end customers to be 100% in the cloud within the next five years]:

“Cloud is a huge advantage, but it can still be an expensive transition, so MSPs provide a great way to understand and prioritize cloud options for businesses. Security requirements are changing so fast that it’s challenging to hire for it and keep someone up to speed. For example, if PII details must be encrypted during a routine traffic stop, how do local governments move quickly to comply? MSPs with their deep knowledge are critical to moving fast and staying prepared with the fast-moving security landscape.

“IT needs to be the enabler of modern business. IT is no longer about telling people to reboot their machines when there’s a problem. The modern IT team needs to be the driver of solutions that facilitate work in the modern environment – whether that’s in the cloud or on-premises.”

[Re: the fact that the majority of end customers (55%) are spending more and more each year with their MSPs]:

“Customers need a trusted partner to supplement internal teams. Amid the “Great Reshuffle” and the “Great Resignation,” companies do not always need to look within their four walls. Additional headcount can be a difficult sell, but project-based or consultant engagements with MSPs can provide great value on the investments. Further, IT staff – even with an approved headcount – can be competitive and challenging, and MSPs help fill that gap with their stable of experts.”