Expect to Hear of More Strategic Collaboration Agreements with AWS

An AWS Strategic Collaboration Agreement calls for the cloud provider to work alongside the partner that’s signed the contract, pooling both money and resources. Together, both companies fund efforts to expand services and/or business groups, sales teams and reach, technology development and more. As such, an SCA can give a channel partner a financial infusion they might not otherwise receive.

For 2023, Innovative Solutions stands out as the first company to announce an SCA with AWS. Here’s what the cloud managed service provider intends to do because of the agreement: “Innovative Solutions and AWS will tightly align their sales, marketing and delivery teams to effectively accelerate the adoption of cloud services in the small- and medium-sized business (SMB) and startup industry segments with a key focus on software, fintech, life sciences and retail industries.”

That’s the word via a Jan. 3 press release, in which Innovative added that it will focus on cloud managed services that take customers “through the full digital transformation life cycle; migration, modernization, data strategy, and machine learning.”

The AWS SCA will provide financial support for Innovative, a Premier Tier Services partner, to expand its migration and modernization practice, its managed services portfolio, and build new practices in data analytics and ML.

Despite questions around AWS’ innovation, it’s reasonable to expect the world’s largest cloud computing provider to continue signing SCAs with a range of channel partners. Last year, AWS crafted SCAs with companies including Presidio, IBM and TD Synnex.