Update on Partner-Centric Process Automation

VMware spent much of last year automating processes specific to the channel. We asked Hogan for an update on which platforms now require less manual intervention from VMware partners.

“In 2021, our focus was to lay the foundation for automation targeting three areas: partner acceleration, simplifying the partner journey and delivering better partner productivity,” said Hogan. “Over the last few months, some specific examples of improved automation include:

·       Bringing together our multiple partner portal/applications into a single partner platform called Partner Connect.

·       Launching Partner Value Registration, a co-selling registration motion that will significantly reduce the manual processes, deliver faster lead-to-opportunity conversion rates … and improve co-selling capabilities.

·       Automating the process and enabling a self-serve digital capability for partners to share prospects/leads, track progress and gain … visibility.

·       New digital capabilities that will help partners manage their development funds and “big bets” plans more efficiently and effectively. The benefits to partners include consolidated planning, auto-generated prior approvals and reduced claim holds.

·       Delivering a newly enhanced Distributor Self-Service Portal to empower our distributors to manage their orders, with real-time status updates of all orders with VMware.

·       Automating claim validation and approval processes across our sales rewards.