All Is Not Lost for Partners Selling PCs

All is not lost for channel partners who sell PCs. There’s room for more PC adoption.

Here’s how Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers, put it:

“Consecutive quarters of declines clearly paint a gloomy picture of the PC market, but this is really all about perception. 2021 was near historic levels for PC shipments, so any comparison is going to be distorted. There’s no question when we look back at this time that the rise and fall of the PC market will be one for the record books, but plenty of opportunity still lies ahead. We firmly believe the market has the potential to recover in 2024 and we also see pockets of opportunity throughout the remainder of 2023.”

Up next, a check of other Microsoft business, including devices.