Application Integration

CF: Less than half of the respondents in one of these studies experienced benefits from implementing AI tools. However, 80% still agree that pre-integrated AI solutions can provide greater flexibility, deploy, test and change applications quickly. How are your applications pre-integrated and how do you define that?

LS: We have a higher degree of pre-integration than our competitors do. And that’s why our CRM is so powerful because it pre-integrates the data, enabling that personalization and customer experience. It also makes the AI application smarter. I think when you look at the 50% that are saying the AI application didn’t work, I’m sure that you would find that a lot of them were spending much of their time and energy trying to launch, trying to get the integration to work, trying to get the data to the AI application. Whereas if it’s pre-integrated, you can take those tasks off the table and you can just focus on tuning the application, which gives you a much quicker path to getting up and achieving the benefit.