5. Simon Aldous, Google Cloud

Google Cloud says it is “pushing harder than ever” to support its partner ecosystem. Plans include bringing its partners and channel sales team together into one organization. It also aims to almost double its spend on partners in the coming years.

This partner-first strategy is helping to differentiate the cloud provider from its competitors, says its UK&I channel leader. Simon Aldous says the Google Cloud partner ecosystem “and the industry-specific expertise and solutions it provides [are] integral to our growth strategy.”

Aldous made waves just for his enthusiasm.

“Partners are choosing Google Cloud to drive the next stage of their business because we are choosing to prioritize them,” he said.

To discover more about the partner program, check out Christine Horton’s article here.