5. Lines are Blurring Between Online and Offline
Online and offline marketing budgets are merging. Ninety-eight percent of marketers told Gartner that offline and online marketing are merging; one-third of marketers said digital techniques are fully incorporated into their marketing organization.
Online and offline marketing budgets are merging. Ninety-eight percent of marketers told Gartner that offline and online marketing are merging; one-third of marketers said digital techniques are fully incorporated into their marketing organization.
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