5. Last Big Idea Your Company Had
GUICE: We brainstorm ideas as a group here. And as a group we came up with the idea to go vertical! We have hundreds of customers and we will never be just one vertical and we will always have a general SMB offering, but we now have core verticals in which we are experts. Through our specializations we have found our customers will pay more for our expertise. We deliver better service because we know their line of business applications. Today we have teams in healthcare, legal, government contracting, and we expect to bring on other verticals later this year.
TALKIN CLOUD's SPIN: Teamwork makes the dreamwork.
GUICE: We brainstorm ideas as a group here. And as a group we came up with the idea to go vertical! We have hundreds of customers and we will never be just one vertical and we will always have a general SMB offering, but we now have core verticals in which we are experts. Through our specializations we have found our customers will pay more for our expertise. We deliver better service because we know their line of business applications. Today we have teams in healthcare, legal, government contracting, and we expect to bring on other verticals later this year.
TALKIN CLOUD’s SPIN: Teamwork makes the dreamwork.
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