5. Carl Katz

Dare to be different.

This is exactly why Carl Katz, vice president of partner sales and chief operating officer at TCG, landed on this week’s People Making Waves. In a Q&A with Channel Futures James Anderson, Katz explains that TCG refuses outside funding and avoids using market development funds (MDF) as a profit center to help the company stand out among its rivals.

“There are companies who started in technology, went to the large tech brokers and were nickeled and dimed to the point where they couldn’t even function,” Katz said. “That’s because it’s upward of six figures in sponsorship dollars to get any visibility with the channel managers and partners.”

Tell it like it is, Carl.

Read the rest of the interview.