B2B Technology Trends and Future Considerations

Written by Buffy Naylor
March 7, 2022

In B2B technology, it’s vital not to follow trends, but to stay ahead of them. Mike Crosby, a director and B2B technology analyst for The NPD Group, will provide actional insights on industry trends. Drawing on data from The NPD Group, he will discuss the specific IT drivers for small, midsize and enterprise businesses. He will also provide attendees with an industry outlook through 2023 with category highlights from NPD’s Future of B2B Tech forecast.

Tags:

Buffy Naylor

Buffy Naylor is managing editor of Channel Futures. Prior to joining Informa (then VIRGO) in 2008, she was an award-winning copywriter and editor, then senior manager of corporate communications for an international leisure travel corporation and, before that, in charge of creative development and copywriting for a boutique marketing and public relations agency.