4. Pax8’s Amanda Lee
Eleven top CMOs convened at this year’s Channel Partners Conference & Expo to discuss the challenges facing marketing in the channel.
Pax8’s Amanda Lee made waves when she discussed how to get a team on board with the marketing message.
“The goal is to keep everyone together and to make sure that our leaders have bought into the strategy as well,” said Lee. “It’s multifaceted. I own the AR (analyst relations) and PR (public relations) side of the house. We collaborate with marketing and the social media teams to get our message out.”
She added: “But it’s really about getting everyone on the leadership team in agreement with the strategy. Then keep everybody in line with regular brainstorming sessions and making sure everyone’s aligned with the message.”
Learn more about what the other channel CMO’s had to say about marketing here.
