Menlo Security
John Brown is director, EMEA channels, at cloud security vendor Menlo Security.
“The availability of everything in a modern partner program, including deal registration links, promos and incentives, vendor assets, competitive battlecards, pricing and SKUs, should reflect the way people work today. This means they are available wherever they are, whenever, and on whatever device they choose to work on,” he said.
“To succeed in a modern channel, a vendor’s program and its contents should be visually appealing and engaging, rather than a drab afterthought. Features like the ability to compare a number of competitive products side-by-side should become the norm.”
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