Leveling Up: Critical Mass on Certifications

The Technology Channel Association (TCA) more than a decade ago developed a training program for telecom and cloud service providers. The course lasted about four hours and involved multiple sources. TCA co-founder Peter Radizeski said the group was working to bring more professionalism into the channel. 

The certification program ultimately saw fruit in the form of entering different TSD “universities.” However, Radizeski said partners needed more incentive. Moreover, a larger cross-section of the industry needed to embrace it. 

“A few vendors and several TSDs pushed employees to certify. Almost 200 people got certified. It is a challenge. They need to see a monetary or personal benefit. And an all-volunteer board of nine people could not push that rock up the hill far enough,” he said.