4. Social, Analytics Strong Areas of Investment
Social marketing is a top priority for marketers. Sixty-five percent of marketers rank social marketing as a top 5 priority for technology investment; digital commerce (64 percent), marketing analytics (61 percent), customer experience (56 percent), and advertising operations (54 percent)
Social marketing is a top priority for marketers. Sixty-five percent of marketers rank social marketing as a top 5 priority for technology investment; digital commerce (64 percent), marketing analytics (61 percent), customer experience (56 percent), and advertising operations (54 percent)
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