What About MSPs, In Particular?

Many of the Channel Futures readers who participate in the AWS channel program are MSPs — of all sizes. We wanted to better understand Borno’s plans for this demographic within the indirect channel.

“One of the biggest things we’re seeing a need for is the investment in talent and the technical depth those MSPs need to have,” Borno said.

That looks like helping MSPs build out their own technology capacity, helping them to earn more AWS certifications and focus on specialization that will “help customers transform, jointly,” Borno said.

Right now, all MSPs are up against an unprecedented talent shortage. Borno called this the No. 1 barrier AWS MSPs are facing. She intends to help MSPs combat the dearth of skilled employees with access to AWS certifications and specializations.

“We work with our partners to understand what their needs are,” she said.