4. Measure, measure and measure some more
There is absolutely no point in spending the time and money on development if you’re not going to put in the effort to measure the results or understand how the product meets the needs of your customers. Establishing a clear set of customer personas can help your business understand who the product is for and outline a product roadmap.
“Get things deployed and into the hands of customers and then rapidly figure out who that customer is and what they’re trying to accomplish,” LaCour says.
There is absolutely no point in spending the time and money on development if you’re not going to put in the effort to measure the results or understand how the product meets the needs of your customers. Establishing a clear set of customer personas can help your business understand who the product is for and outline a product roadmap.
“Get things deployed and into the hands of customers and then rapidly figure out who that customer is and what they’re trying to accomplish,” LaCour says.
