Dell’s Expanded Incentives and Rebates on Storage
Dell last week announced it was expanding incentives and rebates on its midrange storage portfolio. Partners selling eligible PowerStore or PowerScale products with approved deal registration will get an increased front-end discount. It aims to provide an average 20 points in addition to standard eligible storage and acquisition back-end rebates.
Cook says its midrange storage portfolio “addresses a sweet spot in the market,” adding PowerStore is the fastest growing product in Dell’s history, outselling even VxRail.
“[It’s] locking arms and really sharing in those incentives so that [partners] can continue to lean in and grow aggressively.”
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