‘It Gives Me Motivation’

Of course, company culture isn’t just about the present or the future, it’s about where an organization has come from. As Hogan evaluated joining SADA, she looked at its past as well.

“When you look at the longevity of SADA, how they have evolved and pivoted, that says to me they have a keen eye on the market, on the customer, on the people, how they adapt, how they’re agile. That was very important for me, to be part of something where you’re always learning, you’re always evolving. You can’t be set in your ways and afraid to take on new challenges.

“And then I think it speaks to the level of talent that they’ve been able to recruit — their curiosity, the way that they engage and support each other. You can see it all over social media, the way they support each other through their posts and what they’re excited about. I think that energy speaks for itself.

“And this leadership team — I already feel like they have my back. That gives me comfort; it gives me motivation to work even harder to come up with new ideas and also maintain the incredible culture that SADA has.”