How the Channel Will Benefit from ‘Strong’ Public Cloud Adoption
Ensono’s McKenna has a bold prediction that the channel will welcome: “Across 2023, the fundamental trajectory of the public cloud remains strong,” McKenna said on Jan. 24.
And the channel will continue to benefit.
“I would expect to see [Microsoft] double down on investment in Azure in 2023, boosted by its recent investment in OpenAI. With end-user budgets under scrutiny and pressure like never before, expect to see sweeping efforts from Microsoft to demonstrate their value to customers, expand investment in new products and services, build their partner ecosystem, and ensure the public cloud continues to deliver reliable business outcomes for customers.”
In terms of Microsoft’s partner ecosystem, the company recently made its ISV Success Program available for public preview, launched its Cloud Partner Program and relaxed licensing terms for certain hosting and outsourcing providers.
