DigitalOcean and the Channel
Last fall, DigitalOcean debuted its new channel partner program, Partner Pod. The initiative targets digital agencies, consultants and technology providers — any of whom could be managed service providers, resellers, integrators or other partner types (potentially, someday, even telecom agents who team with technology solutions brokerages).
At the same time, DigitalOcean, via Partner Pod, embraces small and medium businesses and startups, segments the 11-year-old cloud computing provider has not traditionally served.
DigitalOcean competes against Amazon Web Services, even though the former’s market share pales in comparison to the latter’s.