Digital-First
Microsoft will continue to focus on making Partner Center and the rest of its go-to-market and infrastructure an all-digital experience.
“It’s going to bring enormous scale to our channel ecosystem,” Althoff said. “We’re literally wiring together how we drive digital marketing, digital sales and digital nurture, and feeding it into the channel ecosystem so we drive more pipeline and more opportunity by solution area around the world for all of you to help engage with customers more.”
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