Tackling ‘Tricky’ Data

Data, and the insights organizations can glean from it, remains a big deal at AWS. As Selipsky noted, over the next five years, the world will more than double the amount of data produced since the dawn of the digital age. Data, Selipsky said, “is the cornerstone of almost every organization’s digital transformation.”

But, he added, “working with data is tricky.”

To that end, Selipsky talked up AWS’ many database technologies and capabilities, and announced serverless AWS OpenSearch, to much applause. Organizations no longer have to pay for idle servers.

AWS also unveiled a fully managed integration between Aurora and Redshift, “eliminating all of the work of building and managing custom data pipelines” between the two services. There’s also now Redshift integration with Apache Spark.

“These are two steps forward for our zero-ETL vision.”

Go here for all of AWS’ data announcements on Nov. 29.