Approyo’s Christopher Carter: “Communication is a big one. Sometimes vendors will just not give you the ‘where the bear sh**s in the woods’ answer. Sometimes they will dance around the information rather than just provide a straight answer. It’s like, ‘Dude, just tell me the truth.’”
Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor's degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.