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 Channel Futures


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Slide 4: Women in Tech Still Face Pervasive ‘Bro Culture’

  • Written by Craig Galbraith
  • March 8, 2021

Seventy-two percent of women in tech have worked at a company where “bro culture” is pervasive. This is about the same as last year when 71% of women reported experiencing bro culture. 

Only 41% of men say the same. Safe to say that this discrepancy points to a pretty sizable difference in perception. 

It’s worth noting that bro culture manifests in a lot of different ways across the tech industry. Men and women perceive that culture very differently. TrustRadius also found that the pervasiveness of bro culture varies by department. Eighty-three percent of women in sales and 80% of women in marketing experience this issue in 2021.

In comparison, 63% of women in engineering and IT have experienced pervasive bro culture. This is considerably less than in other departments, but still far too high.  

The research also uncovered an age-related trend. The data indicates that millennial and Gen Z women may be less likely to have experienced bro culture than older women. This could be a sign of genuine progress in the last decade.

The other explanation is that boomer and Gen X women have simply worked more jobs. This means more chances to experience sexist workplace culture. Hopefully we will see those Gen Z and millennial numbers stay the same in the future.

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Craig Galbraith

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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