2022 Challenges: Distributor’s Role
Organizations continue to look to distributors for sales support. But in 2022, many are expecting them to address challenges specific to the post-pandemic era.
Respondents indicate they value distributor support in marketing and lead generation activities (48%) – rising in importance in the era of hybrid work. Keeping the supply chain running smoothly is also high on the list (38%). Perhaps this is something that can no longer be taken for granted, due to the ongoing disruption.
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