Global Technology Distribution Council
Vendors win with partners.
That’s the conclusion of a new report from the Global Technology Distribution Council (GTDC), dubbed “Distribution’s Edge: An Economic Analysis of Routes to Market for ICT Products and Services.
The report researchers looked at three routes to market and the debate swirling around each of them. The three covered in the report include direct, single-tier indirect and partner-led indirect. The authors examine sales data, market data tabulated by industry researchers, and financial information from leading technology vendors and distributors. Additionally, they interview thought leaders, channel practitioners, and technology developers.
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